
The AMBER Alert Training and Technical Assistance Program (AATTAP) is proud to honor Mrs. Fran Keith on her retirement and to celebrate her 11 years of dedicated leadership and commitment to AATTAP staff, consultants and partners across the US and internationally. For more than a decade, Keith’s expertise, attention to detail and unsurpassed professionalism were central to building the excellence for which the program has come to be recognized. Fran’s careful and critical decision-making formed a bedrock of operations, while her tireless work with staff, partners and stakeholders fueled the program’s innovations in finding new and better ways to protect children and safely recover those who were missing and abducted.
Keith began her career as an educator in mathematics. One might wonder how a math teacher from Norfolk, Virginia, became such a pivotal member of the AATTAP. Keith moved from her work in mathematics education to serving as a crime and business analyst for the Norfolk Police Department, progressing through her 31-year career there as a division manager in planning and research and a member of the department’s senior executive team. In 2004, Keith joined AATTAP in a consultant role and soon became a program manager, providing leadership and her management expertise across all aspects and operations of the grant.
“I really did not have any personal experience with missing children,” said Keith. “I was simply fortunate enough to meet the people who worked with the program. I learned so much from the AMBER Alert coordinators and other partners and was thrilled to be able to continue in a full-time capacity.”
As the AATTAP worked to achieve the National AMBER Alert Initiative’s goal of every state and territory in the US developing an AMBER Alert program, a central focus was to develop and provide training events across the nation. Keith’s extensive background in operations management was key to executing the massive rollout of local, state and national training, conference events and related technical assistance required to achieve this significant goal.
“Since I started the improvements are too numerous to list,” said Keith. “The expanding network of partners, development of training programs and new techniques for recovery such as social media, Endangered Missing Advisories, plus the outreach to tribal communities and partners in Mexico and other countries.”
With Keith’s help, AATTAP launched and successfully delivered an aggressive schedule of training programs designed to make missing children a “mainstream” issue for law enforcement and the public. Keith provided a legacy of excellence to the program and her colleagues, effective delivery and her innovative approaches to training and technical assistance continue on.
“The work is not over and should be continued for the welfare of America’s children,” added Keith. “Our children’s soft voice should be interpreted as a cry for help when they are endangered, so my hope is enough decision makers will be vocal supporters and maintain the training programs for law enforcement and communities.”
While Keith retired, she will no doubt maintain a keen interest in what can still be accomplished though the AMBER Alert Program. She would like to see more communities develop a Child Abduction Response Team (CART) and is passionate about the program’s involvement of helping victims of human trafficking.
“So many of the victims and survivors of human trafficking were at one time abducted or kidnapped at an early age,” said Keith. “Not every survivor was abducted or reported missing, some were just ‘thrown away.’ Regardless, the vast majority are ‘missing’ and need to be rescued.”
Keith believes training law enforcement, broadcasters and all AMBER Alert partners are still needed to change policies, beliefs and practices, and will continue to represent a critical step for the U.S. to address the epidemic of human trafficking.
“Children are our most vulnerable population and if we do not rescue them and change our approaches, we will only compound the stress on all public service providers,” she said. “Many of the victims and survivors suffer from severe mental health challenges from their abduction and abuse.”
Fran and Phil Keith, former Program Director of AATTAP, recently married and now enjoy traveling and spending time with family and friends. They remain strong advocates for missing and abducted children and welcome opportunities to support and advocate for the work of child protection professionals across the country and around the world.
“I have many fond memories, and most importantly the relationships developed with such wonderful people,” said Keith. “My biggest disappointment is that we still need a program to find missing and abducted children.”
Editor’s note: Despite my title, Fran Keith has been my editor for THE AMBER Advocate since its inception in 2006. She has read every word, corrected every typo, doggedly pushed for its publication and provided invaluable guidance for a publication that now reaches more than 50,000 AMBER Alert partners. “The AMBER Advocate brings real stories from the people who actually handle missing, abducted and endangered children cases and puts a face on the situations they deal with each day,” noted Keith. Personally, I will miss her but I am grateful for Bonnie Davis, who is also a skilled wordsmith, and has assumed Keith’s duties with this important publication.
