
By Denise Gee Peacock
On January 13, 1996, 9-year-old Amber Hagerman’s life was stolen by a stranger who dragged her kicking and screaming from her bicycle in broad daylight. Despite an unrelenting search and dedicated efforts by law enforcement, the media, and the public, Amber would never make it home. She was found brutally murdered. Her loss devastated her family and community, leaving a wound that has yet to heal.
In the months following the third-grader’s abduction and killing, Dallas-Fort Worth-area broadcasters worked with local police to establish what they hoped would be an antidote to future crimes: the America’s Missing: Broadcast Emergency Response (AMBER) Alert—named in Amber’s honor, both to remember her and to protect children in the future. It would harness the power of technology, the media, and community action to spread urgent news when a child’s life was in danger.
It took almost a decade to get every U.S. state to adopt the alert system, but as of Dec. 18, 2025, AMBER Alerts have helped recover more than 1,292 children nationwide—241 of them rescued because of wireless emergency alerts (WEAs).
Though Amber’s life was heartbreakingly short, her legacy has been to save countless lives. Each time an AMBER Alert flashes across a screen or sounds on a phone, her name is carried forward—not just as a reminder of tragedy, but as a symbol of hope, protection, and action.
Amber’s case also underscores fundamental lessons that child protection professionals should consider as they navigate missing child incidents.
Rapid public communication is vital.
Before Amber’s case, police lacked a formal framework for instantly broadcasting information about child abductions to the public.
The AMBER Alert system was created specifically to fill this gap, leveraging radio, TV, and eventually wireless technology to send out critical information like descriptions of the child, suspect, and vehicle.
“Amber’s case was a witnessed abduction—the rarest of all—and there was credible information available about the suspected abductor and his truck,” says Chuck Fleeger, Region 3 Liaison for the AMBER Alert Training & Technical Assistance Program (AATTAP). “There just wasn’t a mechanism then to get that information out quickly and to the widest possible audience.”
AATTAP’s Region 3 spans 10 states, from Louisiana to Nebraska to Arizona. It also encompasses Fleeger’s home state of Texas, where since 2003 he has served as executive director of the AMBER Alert Network Brazos Valley, a non-profit in central Texas that assists with regional AMBER Alert coordination, provides public education, and partners with local law enforcement and other responders in alerting, response, and investigative readiness.
In 2020 Fleeger retired as Assistant Chief of Police with the College Station Police Department, where he served for more than three decades. He now teaches AMBER Alert investigative best practices courses for the AATTAP.
Time is of the essence.
Experts recognized that the first few hours are the most critical in a child abduction case. The AMBER Alert protocol emphasizes speed, ensuring that law enforcement, broadcasters, and transportation agencies react swiftly to reports.
Long-term cases like Amber Hagerman’s are solvable. Technology continues to evolve and so do peoples’ lives. People will decide to talk for whatever reason when circumstances change.
Balancing that need for speed with a desire for accuracy can be a struggle for AMBER Alert Coordinators. “Law enforcement wrestles with the desire to verify information is complete and accurate, but then it’s not timely; conversely, you can have timely information but some of it’s not completely accurate. That’s OK. It’s better to get the process going even if an activation package isn’t perfect,” Fleeger says. “We all know how crucial time is, so any moments that can be saved could potentially make the difference in a child’s recovery.”
Successfully navigating such a high-stakes process “takes a combination of continuing education, experience, and good communication with others,” says Fleeger’s colleague Joan Collins, Liaison for AATTAP’s Region 1 (encompassing 11 states in the Northeast, from Maine to West Virginia).
Collins’ career has involved 39 years of work for Rhode Island law enforcement. She spent 28 of those years with the Rhode Island State Police, where she helped audit and train users of the Rhode Island Law Enforcement Telecommunications System (RILETS); was central to increasing the state’s various emergency alerts; managed the state’s sex offender/“Most Wanted” databases; and worked with the state’s Internet Crimes Against Children task force.
The creation of the AMBER Alert system has become an important public global safety tool for child abductions, and there is ongoing hope for the resolution of Amber Hagerman’s case. The goal is to safely recover an abducted child. The decisions made by AMBER Alert Coordinators are often stressful, made quickly and under pressure, following established protocols and using their best judgment based on the information at hand.
“Doing this line of work involves being an active listener—of knowing what questions to ask,” she says. Collins now teaches such AATTAP courses as AMBER Alert: To Activate or Not Activate as well as 911 Telecommunicators and Missing & Abducted Children (aka “911 T-MAC”).
Coordination is key.
The AMBER Alert system functions through the seamless cooperation of multiple groups, including law enforcement, broadcasters, transportation agencies, and the media.
Reviews of every alert help to improve the process over time by getting input from these various partners.
Collins recommends that partners include not only those within one’s own law enforcement agency, but also those from surrounding states (“with whom you’re likely to work with more often than not”). “It’s important to connect with your counterparts elsewhere and build relationships with them early so you can act together quickly and successfully,” she says. “It’s always a relief to know others are ready and willing to help out during times of high stress, and they in turn will appreciate your advice and support.”
Protocols must be followed carefully.
For any case—which can potentially become a high-profile one—there is a need for law enforcement to meticulously follow established protocols. This includes the difficult decisions an AMBER Alert Coordinator must make with the limited information available at the time, which may be criticized by the public later.
“With any missing child case, law enforcement should first assume the child is at risk until evidence presents otherwise,” Fleeger says.
He also recommends patrol first responders consider the long-term implications of their efforts, avoiding any pass-the-buck mentality of case stewardship. “Think about the officers dispatched to Amber’s case. They certainly didn’t know when they started their shift that three decades later the case would be unsolved—and how dramatically changed available resources and response models would become.” It’s essential to remember that “the right documentation of information really matters. And if we’re doing good, solid police work from the earliest moments, that work should stand the test of time and hold up well.”
Use targeted, advanced technology.
Modern AMBER Alerts benefit from geotargeting, which focuses alerts on the people most likely to have seen the child. This prevents citizens in a wider area from being desensitized and ignoring alerts.
The public can help.
AMBER Alert’s success is a testament to the power of community vigilance. It allows millions of people to serve as the “eyes and ears” for law enforcement by reporting tips to the authorities. To keep the public from “information burnout” on a case, Fleeger recommends using multiple photos of a missing child at different times. “If someone is scrolling through their feed on social media and see the same photo time and again, they’ll assume they’ve already read that information,” he says. “A new or different photo will make somebody pause and think, ‘I didn’t realize he is still missing.’ The goal is to keep the case a priority in the public’s mind until we can get that person found.”
Don’t assume benign circumstances.
Before the AMBER Alert system, bystanders witnessing a child struggling with an adult may have assumed it was a family dispute or the child misbehaving. Amber’s case highlights the danger of assuming an abduction is a benign event and reinforces the importance of reporting suspicious activity immediately—even if it seems inconsequential.
Collins refers to the barking dog analogy in her teaching. She encourages dispatchers in training to ask questions and gather more information. “For example, is the dog that someone is calling about normally outside barking, or does it rarely bark? This could indicate whether something unusual is occurring. It’s important not to make assumptions, as callers may have relevant information that can be discovered by asking further questions
Stranger abductions are real.
While statistically rare—the National Center for Missing & Exploited Children reports that stranger abductions account for 1% of reported abductions—they are a real danger. Amber’s case serves as a reminder of the vulnerability of children, especially when a predator targets them. According to NCMEC, victims are most often girls, and the average age for attempted abductions is 11 and completed abductions is 14.
Justice is a long process.
Despite the creation of a system that has saved countless lives, Amber’s murder remains unsolved decades later. The lesson is that the fight for justice continues, and the public can still assist by reporting any strange observations. “Long-term cases like Amber Hagerman’s are solvable,” Fleeger says. “Technology continues to evolve and so do peoples’ lives. People will decide to talk for whatever reason when circumstances change. Consider the Austin [Texas] yogurt shop murder case that was recently solved. You just never know.”




























In his “Genetic Genealogy” presentation, crime scene forensics expert Ed O’Carroll cited several ways to “give people back their names,” adding “crime is more solvable than ever before.”
• Be a “genetic witness”: Encourage people on the genealogy sites GEDmatch and AncestryDNA to opt in to giving law enforcement a broader field of DNA samples to consider when trying to pinpoint someone who may have committed a violent crime. “As many of us know, CODIS only gives a hit about half the time we use it.”


At first glance, a photo of Dr. Noelle Hunter’s daughter, “Muna,” savoring an ice cream cone might be one of many impromptu images of joy a mother cherishes. But as symposium-goers learned, the photo holds special significance–both for Dr. Hunter and law enforcement. Here’s the story Dr. Hunter shared about it:
By Denise Gee Peacock
The action these siblings have taken is helping update a comprehensive resource for children going through similar struggles: the multimedia guide, 



Each of the sibling contributors discussed their lives now as social workers, teachers, and counselors. Contributor Sayeh Rivazfar has dedicated two decades of her life to serving in law enforcement, investigating crimes against children, before her retirement two years ago.
Kimber Biggs, sister of Mikelle Biggs 

![Sibling contributor Sayeh Rivazfar—a retired 20-year veteran of the New York State Police—with her son. [Photo: MaKenna Rivazfar]](https://amberadvocate.org/wp-content/uploads/2025/01/Sayeh-Rivazfar-and-little-boy-makenna-rivaz-copy.png)







That club’s members include parents and siblings desperate to find their missing loved ones, whose whereabouts remain unknown. They are also families who will forever grieve a child who was abducted, sexually assaulted, and murdered; families of children illegally taken out of the country by an estranged parent; families who have fortunately been reunited with their once-missing child, but now work to become whole again.




Such are the concerns that keep our AATTAP curricula and training teams up at night. The ongoing threat makes us work harder than ever to update and develop courses taught by leading subject matter experts and provide best-in-class training materials for law enforcement and child protection professionals.
“It also takes understanding what training and technical assistance law enforcement agencies actually need, not just what we think they need,” says AATTAP Program Manager Byron Fassett.
Cathy and Byron spearheaded two successful field-assessment events this fall in the Washington, D.C., area. Both needs-assessment sessions involved a total of 62 participants “in the trenches” of finding endangered missing children, through investigative work and/or with CARTs.
Central to AATTAP’s mission is helping law enforcement agencies and their regional partners respond to missing child incidents via fast, efficient, multi-disciplinary CART deployments.
The AMBER in Indian Country team, comprised of Program Manager Tyesha Wood and Project Coordinator Valerie Bribiescas, focuses on helping the nation’s 574 federally recognized Tribes assess their capacity to effectively respond when Native children go missing—and provides educational outreach to prevent such incidents.
This year they are continuing that work, and plan to connect with Tribes farther afield, such as Alaska and Maine. Such work requires deft cultural sensitivity. Both Tyesha and Valerie—Navajo Nation members and experienced Tribal detectives—recognize the myriad of complexities involved.
Phrases such as “the digital experience,” “asynchronous,” and “accessibility optimization” are often used in the multi-faceted work overseen by Bonnie Ferenbach, Program Manager for AATTAP’s eLearning, Websites, and Publications. Bonnie’s work across all three of these areas focuses on the integrity of content, design quality, functionality, the user experience, and accessibility.
It was that work which brought her to AATTAP as a consultant in 2006. She helped develop the “Telecommunications Best Practices for Missing and Abducted Children” course, which has been delivered both online and in the classroom for more than 15 years.
She works closely with Janell in overseeing the budget and grant management, as well as major events, to ensure the work we do is consistent with our mission as well as that of our federal grantors.

These Technology Toolkits are being provided to Tribal communities that currently administer their own AMBER Alert program, or that participate in (or are in the process of adopting or joining) a regional or state AMBER Alert plan.
The no-fee training and collaborative learning event, funded through the U.S. Department of Justice, Office of Justice Programs, and administered by the AMBER Alert Training and Technical Assistance Program (AATTAP), engaged attendees in discussing developing trends and case studies, sharing best practices, and training with other child protection partners to better respond to endangered missing and abducted child cases.







While Eddie Bertola and Tony Godwin have taken different paths in law enforcement, both nationally respected professionals embrace the significant role that technology plays in helping prevent, and find, missing and exploited children.
The software should be ready for use with AMBER Alert messaging in early 2024 says Jeannette Sutton, a University at Albany professor who heads the project and specializes in disaster and risk. Bertola and Sutton emphasize the ease of using the Dashboard, where users can click desired descriptors from dropdown menus. As answers are selected, the message is automatically built in a preview box at the side of the screen, with all content remaining editable. “We believe a common structure will improve messaging and get people to follow a consistent set of information and style of writing,” Sutton says.
One product that’s making a marked difference in how police officers do their jobs is
“Of all the years I’ve been doing this, I can’t think of … a more game-changing piece of technology for law enforcement,” said Elizabethtown Police Chief Jeremy Thompson when asking the city council for more Flock cameras to be added to the system installed six months earlier. “I’ve heard council members say that if we recover one kidnapped child, it was worth it. And in my opinion, no truer words have been spoken.”
4) Open Source Intelligence: Digging deep for answers
No technology has exploded more in recent times than artificial intelligence (AI). It’s considered the next big thing, even though machine learning dates to the 1950s. “AI is not yet widely used internally, but it will be,” Godwin says.

The National Center for Missing & Exploited Children (NCMEC) is confident one of its newest tech-smart initiatives—using a
A tool powered by artificial intelligence (AI) is identifying risky apps concerning child exploitation. The 
![Sidebar titled: "What’s in the Guide?" Copy reads: When Your Child Is Missing: A Family Survival Guide [[LINK]] (Fifth Edition) is a multimedia compendium of peer-reviewed best practices, helpful checklists, and supportive insight from families who have endured missing child incidents. Each aspect of the resource—in print, digital, or video—walks parents with a missing child through the process of working with law enforcement, the media, search and rescue professionals, volunteers, and others. It also addresses how to manage finances and safeguard well-being. And it provides numerous resources that will be updated and expanded in the years ahead. Here are its key sections: • “Steps to take when your child is missing” provides a checklist of things to do or know before, when, and after law enforcement arrives to the missing child’s home. • “The search: Understanding the work of law enforcement and volunteers” outlines actions to take during the first 48 hours and beyond; how to best collaborate and communicate with law enforcement; and how to effectively enlist and manage volunteers. • “The media and public engagement” focuses on maintaining public awareness of a missing child’s case, strategically working with the media, effectively producing and sharing missing posters, and enlisting the help of public officials. • “Financial considerations” covers offering rewards plus accepting and managing monetary donations. It also offers advice on handling family finances throughout the missing child case. • “Personal and family well-being” suggests ways to regain and retain emotional and physical strength; care for the siblings of the missing child; and shares important considerations for reuniting missing children with their families. • “A framework for understanding missing children” explains the different types of missing persons cases and their unique dynamics, including family and non-family abductions, endangered missing cases, international parental child abductions, and children lured from home or missing from care. • “Resources and readings” highlights the best resources for specialized assistance and insight.](https://amberadvocate.org/wp-content/uploads/2023/10/Whats-in-the-Guide-new-402x1024.png)

The Guide quickly became the go-to source for people who “speak the language of missing”—not only in this country, but also abroad, where agencies from the United Kingdom to Australia include it on their websites. “But a lot has changed in 25 years,” Patty says. “It was time for a new look, both in its content and design.”
![The parent-authors shared advice for searching parents and law enforcement during video filming sessions earlier this year in Salt Lake City. See highlights of their advocacy work by visiting [ADD HERE]](https://amberadvocate.org/wp-content/uploads/2023/10/Group-during-filming-1024x612.png)













Thank you for ensuring the safety and wellbeing of our nation’s children,” said OJJDP Associate Administrator Jim Antal. “Your job is not easy, but it’s a worthwhile one.”
Indian Country
Bias in Alerting Decisions
An updated and multimedia fifth edition of the U.S. Department of Justice resource,
Symposium participants also heard from a legend in the field of child protection: Ron Laney, a retired OJJDP veteran who was instrumental in not only creating the National Center for Missing & Exploited Children, but also the national AMBER Alert initiative.
Laney helped create the first edition of the Guide in 1998 by teaming up with Helen Connelly (retired FVTC Program Administrator and current NCJTC Associate) and a small group of dedicated parents, including Patty Wetterling and Colleen Nick, who also contributed to the new fifth edition.




