More than 26,000 service stations are now posting AMBER Alerts and information about missing children on television monitors installed on gas pumps. The national media network GSTV started the program ADAM (Automated Delivery of Alerts on Missing Children) in 2019. GSTV is working with NCMEC and said the gas pump screens reach 96 million people in 48 states each month. “It’s not just about advertisements and entertaining, but taking the opportunity to engage our viewers at a time where they’re extremely attentive,” said GSTV executive Violeta Ivezaj. “There isn’t a whole lot to do when you’re pumping gas.”
