Collage of photos depicting Amber Hagerman, her bicycle, the place where she was abducted, where her body was found, and her case detectives.

A Timeline

Photo illustration of a blue blanket with a pink heart pillow
In 2023, 59% of AMBER Alerts were for family abduction cases, according to the National Center for Missing & Exploited Children. The abductions tend to occur at transition points, such as when court-ordered exchanges of the child are scheduled to take place. Staff photo illustration.

By Jody Garlock

Engaging the public has always been at the heart of AMBER Alerts. The program, after all, was built on the premise of instantly galvanizing citizens and motorists to serve as an extra set of eyes to help law enforcement safely locate an endangered missing or abducted child. The power of that concept played out literally and figuratively in a case that gripped the quiet county-seat town of Fallon, Nevada.

On March 31, 2025, the Nevada Department of Public Safety issued an AMBER Alert that was disseminated to broadcast media and cellular devices around Washoe County. Ten-month-old Lyric Smitten had been taken by his noncustodial mother, Chelsea Daniels, earlier that day. According to information released by the Churchill County Sheriff’s Office, authorities were advised that Daniels had been distraught after a court removed the boy from her care and custody. She was reported to have a handgun and had threatened to harm herself and her son.

The case solidly met the criteria for activating an AMBER Alert. These criteria included the belief that the child was in imminent danger and there was enough descriptive information for the public to aid in the recovery.

Unlike most AMBER Alerts, this case had an additional layer of urgency: The child was scheduled to undergo heart surgery the following day.

As news of the missing boy quickly spread around Fallon and the other high desert communities of western Nevada, tips to 911 came in. Because the vehicle Daniels was driving was relatively common—a black SUV (specifically a Ford Explorer) with a Nevada license plate— several tips matched a general description.

Although the AMBER Alert provided the license plate number, motorists aren’t always able to capture the exacting details. Officers knew the dire situation required taking all tips seriously, even those where the information matched just a general description of the SUV. One such tip led to a Fallon elementary school being placed on lockdown until authorities confirmed that the vehicle reported on the grounds wasn’t Daniels’.

One particular tip, however, stood out. A caller reported seeing a vehicle matching the description and that was being driven by a woman in an area that aligned with earlier cell phone pings from the mother’s phone. Patrol and investigative units were already in the area and took swift action. They spotted the SUV traveling on a mountain road.

Collage of four images showing the AMBER Alert cell phone message, a Walmart, an elementary school, and a news report
HOW IT UNFOLDED (from left, top to bottom): The AMBER Alert pinged cell phones shortly after 2 p.m. for the Nevada infant taken by his noncustodial mother and believed to be in imminent danger. The last reported siting of the child was at a Walmart. An elementary school was placed on lockdown after a tip matched a general description of the mother’s vehicle there. About an hour after the alert was issued, authorities acting on another tip spotted the vehicle and safely recovered the boy. Local media reported the news, to the relief of residents.

After initially failing to stop, Daniels pulled over the vehicle, heeding the emergency lights and sirens from a sheriff’s deputy’s patrol vehicle. The infant was found safe; emergency medical responders also assessed the child’s health.

Authorities did not release information on the boy’s heart condition or surgery.

The Fallon Police Department took Daniels into custody on various charges, including kidnapping. Fallon authorities noted after the incident that concern about the child’s medical condition played a factor in the case rising to the level of an AMBER Alert.

Similar to how the public responded with tips, local authorities were quick to praise the public for its vigilance that contributed to the safe resolution. Churchill County Sheriff Richard Hickox also credited the multiple agencies and emergency medical responders who were involved. “We are grateful for the citizens who called in with sightings and information,” Hickox posted on Facebook. “The successful resolution of this situation is a prime example of a collaborative effort by many agencies striving toward one goal—and that is the safety of the public.”

Residents greeted news of the child’s safe recovery with similar gratitude. “Thank you to the people who spoke up and reported!” one person wrote on the Churchill County Sheriff’s social media page.

Carri Gordon, AMBER Alert Training & Technical Assistance Program (AATTAP) Liaison for Region 5 (which includes Nevada), considers the case an example of the AMBER Alert system working as it was intended: by engaging the public to prompt a swift recovery. “I’ve activated alerts in the past where the tip came in within six minutes of the Wireless Emergency Alert (WEA) hitting cell phones, and it was from someone directly behind the suspect’s vehicle,” she recalls. “Law enforcement contacted and safely recovered that child in less than 15 minutes of the AMBER Alert going out. It’s literally lifesaving.”

During her 13 years as the state of Washington’s AMBER Alert Coordinator (AAC), Gordon handled more than 100 AMBER Alerts. Although alert activations for noncustodial parent abductions, such as in this case, have always been higher than stranger abductions, she reminds AACs that this doesn’t mean the child is free of danger. “Parents will—and do— harm their own children,” she says, dispelling a common misconception.

Gordon also knows from experience the pressure AACs feel every time an AMBER Alert is issued, even though they aren’t directly investigating the case. “As AACs we monitor our alerts as they go out and monitor the involvement on social media, such as the shares and likes,” she says. “When you see a case with a lot of public involvement—and tips that eventually lead to the location of the child—it makes you aware of how critical and valuable a tool like the AMBER Alert system is.”

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Law enforcement relies on the public to be on the lookout for critically endangered missing and abducted children. This case illustrates how critical it is to follow those leads.

Carri Gordon AATTAP Region 5 Liaison and former AMBER Alert Coordinator
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Blue and white asterisk graphicIn 2023, 59% of AMBER Alerts were for family abduction cases, according to the National Center for Missing & Exploited Children. The abductions tend to occur at transition points, such as when court-ordered exchanges of the child are scheduled to take place.

By Denise Gee Peacock

The United States’ 14 territories—three in the Caribbean, 11 in the Pacific—play a key role in ensuring our collective national security. In turn, the U.S. ensures each homeland has the security it needs to protect its own—especially its children. That’s because the need for AMBER Alerts resonates in every language.

In the past 30 years, AMBER Alert programs have helped law enforcement safely recover 1,200 missing children. Those successes—and lessons learned from not having plans and resources in place to quickly mobilize when a child goes missing—have prompted other countries to seek guidance from the AMBER Alert Training & Technical Assistance Program (AATTAP).

As a U.S. Department of Justice initiative, the AATTAP—part of the National Criminal Justice Training Center of Fox Valley Technical College—provides free training and technical assistance to U.S. territories, Indian Country, and other countries with Department of Justice (DOJ) funding. Trainings improve law enforcement’s response to cases of endangered missing and abducted children. They also address endangerment dynamics that often are not well understood: high-risk victims, children in crisis, and the commercial sexual exploitation of youth.

Since all U.S. territories are islands, careful consideration of weather is always in play, with hurricanes and typhoons threatening both travel and infrastructure.

Photo of children's hand holding globe, with this quote: "Other countries are very interested in our CART training," Jesi Leon-Baron says. "No place else in the world takes such a multi-jurisdictional, multiagency approach to finding missing children. Law enforcement leaders want to see that happen for their own communities."

AATTAP’s work with each territory includes first conducting high-level needs assessment meetings to learn and understand the important considerations unique to each territory’s cultural, geographic, and technological needs and challenges—to ensure these dynamics are addressed in training and resource efforts. AATTAP’s Child Abduction Response Team (CART) training is also delivered to key partners who will be part of their comprehensive response.

“Each territory’s capabilities and needs can be very different, so we spend the bulk of our time initially listening and learning about the issues they face,” says AATTAP Administrator Janell Rasmussen. “Puerto Rico, for instance, has an AMBER Alert Coordinator and AMBER Alert system in operation. But that’s currently not the case in American Samoa, Guam, or the U.S. Virgin Islands. They’re all at very different places in terms of how they’re responding to cases involving missing children.

“Geographically some of the islands are closer to other countries than they are to us, so these issues have to be considered before we prepare training plans for them,” Rasmussen explains. “Our work has to be developed to address the specific problems they face—whether it’s child sex trafficking or a lack of resources, such as high-speed Internet access.”

Photo of “Welcome to Guam” sign with this display text: The U.S. territories’ remoteness, and steady flow of port travelers, leaves them vulnerable to those who would harm their children.

Many territories, for instance, do not have access to Wireless Emergency Alerts (WEAs) or the Internet Public Alert & Warning System (IPAWS). They also lack road signs for public alerting. Additionally, “their children are often taken to a different country, which adds a whole new layer of complexity for collaboration and contact expectations,” Rasmussen explains.

Knowing this, AATTAP leaders and subject matter experts have flown tens of thousands of miles to ensure U.S. territories’ needs can be met. “It’s important they know we offer the same level of training and technical assistance as we do in the States.”

Here are some of the regions where AATTAP partnerships are helping save lives.

American Samoa, Guam, and the Northern Mariana Islands

From the U.S. mainland, travel to American Samoa, Guam, or the Northern Mariana Islands in the south-central Pacific Ocean requires nearly 24 hours of flying time. American Samoa, for instance—the only inhabited territory south of the Equator—is 2,200 miles from Hawaii to the northeast, and 1,600 miles from New Zealand to the southwest. 

For nearly two years, the federal government has been working to uphold National Defense Authorization Act provisions that ensure U.S. territories have the training and technical assistance needed to protect their citizens and children. This includes challenges related to integrating and facilitating AMBER Alert programs.

In February of this year, the team conducted two days of needs-assessment meetings in Pago Pago, American Samoa. Then in July, the team visited Guam and the Northern Mariana Islands to do the same.

As is the case on the U.S. mainland, each needs-assessment meeting involves facilitated discussions about law enforcement procedures, the territory’s needs for fully and quickly investigating missing child incidents, their emergency messaging capabilities, and ultimately what AATTAP training and technical assistance they would like to have.

Reception to the visits was warm and enthusiastic. Often present were U.S. congressional delegates, local and federal law enforcement and telecommunicators, and nongovernmental organizations (NGOs) dedicated to child protection.

“Our partners are appreciative that we’re willing to go to great lengths to work with them where they live,” says AATTAP Project Coordinator Yesenia “Jesi” Leon-Baron, who manages territorial, international, and Southern/Northern Border Initiatives. “Doing so helps us see what their challenges are in safely recovering endangered and missing children.”

This support is a lifeline to the islands. As Commonwealth of the Northern Mariana Islands (CNMI) Department of Public Safety Commissioner Anthony Macaranas told the Saipan Tribune, “One of our biggest challenges is that we’re far away from the United States mainland.” Thus, creating or strengthening AMBER Alert plans will help the CNMI build relationships with key members of law enforcement “and help us progressively move forward,” he said.

Photo of AATTAP Associate in front of screen noting her discussion of child sex trafficking with Alerta AMBER participants in Mexico.

One case in the Northern Marianas that people would like to see resolved involves missing elementary-school-age sisters Maleina and Faloma Q. Luhk, who mysteriously disappeared while waiting for a school bus near their home in May 2011.

“All of these things we’re getting [from the AATTAP and others] are to prepare us, and the long-term plan is to finally sit down and come up with a strategic plan” on implementing AMBER Alerts, Macaranas said. “It involves a lot of manpower, data, and of course funding … but in the end, we’re going to have this program here.” 

Trafficking “is one of the greatest crimes imaginable,” said High Chief Uifa’atali Aumua Amata Coleman Radewagen of American Samoa. To address that, James Moylan of Guam co-sponsored the Combating Human-Trafficking of Innocent Lives Daily (C.H.I.L.D.) Act of 2023, which raises convicted child traffickers’ mandatory minimum jail time from 15 to 25 years.

“Before we left American Samoa, the Governor’s Office presented each of us with a framed ‘warrior’s weapon’—calling us warriors for the missing and abducted children in the territory,” Leon-Baron says.

Puerto Rico

Puerto Rico is the only U.S. territory with an AMBER Alert plan and program coordinator fully in place at the time of this reporting. Their ongoing goal is to continually refine their existing plan and provide a coordinated and sustainable law enforcement response.

AATTAP has been involved in ongoing assistance with Puerto Rico since holding the first in-person training session there in January 2023. Team members delivered the Child Abduction Response Team (CART) training, along with Rescue, Recovery, and Reunification field-training exercises for CART members and other law enforcement in Puerto Rico.

In May 2024, the AATTAP team returned for a needs assessment visit to discuss Puerto Rico’s ongoing challenges, emerging trends, and the training and technical assistance needed to bolster response readiness.

Puerto Rico’s law enforcement leaders intend to continue CART training, Leon-Baron says. They also plan to participate in such courses as AMBER Alert Activation Best Practices (AAABP), Initial Response Strategies & Tactics When Responding to Missing Children Incidents (IRST), and Search and Canvass Operations in Child Abductions (SCOCA).

Southern Border Initiative (Mexico) and Northern Border Initiative (Canada)

AATTAP’s well-established Southern Border Initiative (SBI) is focused on building preparedness for effective response to cases of endangered missing and abducted children in Mexico and the U.S. through cross-border collaboration and planning. Meetings AATTAP has held with federal and state partners in the last two years have underscored the impact of this type of collaboration. 

The most recent meeting—held August 1 in Chula Vista, California (across the border from Tijuana, Mexico)—drew more than 100 law enforcement and NGO members who rely on cross-border collaboration to bring missing children safely home. AATTAP piloted a full-day version of its Cross-Border Abduction training, with some participants leaving their homes at 2 a.m. to attend, Leon-Baron says.

AATTAP Associate David Camacho recalled the impact of the event: “We were thankful to have them all there; they had amazing questions, and we reviewed them carefully.”

One conversation “was tough to even consider,” Leon-Baron says. “Some shared with us that in Tijuana, there’s a movement to allow a child of age 9 to consent to sex.” 

This is one of many cultural issues that need to be addressed, Leon-Baron says. “We know their laws and judicial processes do not mirror ours. But what does align is our shared commitment to collaboration and cooperation. Thankfully state and federal U.S. and Mexico law enforcement, are developing critically important working relationships.”

The power of relationship-building was especially apparent at an Alerta AMBER Regional Conference in Monterrey, Mexico, hosted by the DOJ’s Overseas Proprietorial Development Assistance and Training Section (OPDAT) in late August 2023.

Mexico's Alerta AMBER for baby Angela was quickly broadcast throughout the country.

As the three-day conference began, a 1-year-old girl, Angela, was abducted August 28 after her parents were murdered during an invasion of their Ciudad Juarez home.

Yubia Yumiko Ayala Narvaez, Regional Coordinator of the Gender-Based Violence Unit/Chihuahua North Prosecutor’s Office, and Mexico’s National AMBER Alert Coordinator, Carlos Morales Rojas, were at the conference. They worked together to release national and state alerts for Angela.

Media and public response to both alerts came swiftly. (See photo above.) By the next day, the kidnappers, likely aware the case was receiving national attention, abandoned Angela in a Ciudad Juarez doorway. A woman found the infant and immediately called 911. And less than 30 hours after the issuance of the state AMBER Alert, the child was safely recovered.

“Narvaez and Rojas met for the first time as they arrived for the conference. This was just one of so many examples of how incredibly important regional events like this are to the ongoing work to build preparedness for effective response to cases of endangered missing and abducted children—in Mexico and the U.S.—through cross-border planning,” Leon-Baron says.

Photo of Mexico’s Alerta AMBER Coordinator with this display quote: "While increasing coordination and collaboration was our goal, we didn't expect to see results so quickly, in real time, right in front of us," says Gigi Scoles, OPDAT Resident Legal Advisor to Mexico.

AATTAP’s Northern Border Initiative (NBI) also relies heavily on collaboration between Canadian provinces’ child protection officials and U.S. counterparts. Like Mexico, Canada also has Tribal components. “But the dynamics are different,” Leon-Baron explains. The professionals’ work often involves family abductions of children, either taken into or out of one country to another.

AATTAP visits have included Canadian AMBER Alert Coordinators and members of both the U.S. Customs & Border Patrol, the Royal Canadian Mounted Police, and Tribal law enforcement (such as the St. Regis Mohawk Police Department). And the next NBI event—a focus group meeting—was held this September in Bonners Ferry, Idaho.

Serbia and Argentina

One of AATTAP’s highest-profile international endeavors was working with officials from the Bureau of Narcotics and International Law Enforcement (INL) and the Republic of Serbia to help that country launch its AMBER Alert-style program “Pronadji Me” (“Find Me”) in June 2023. The AATTAP-INL-New York-Virginia team also advised Bosnia-Herzegovina on their AMBER Alert-style plan.

The meeting, held at the U.S. State Department in Washington, D.C., also featured insight from Virginia and New York child protection officers. Virginia State Police AMBER Alert Coordinators Sergeant Connie Brooks and Lieutenant Robbie Goodrich outlined how their state AMBER Alert activations are decided and disseminated. Additionally, New York State Police AMBER Alert Coordinator Erika Hock, New York State Missing Persons Clearinghouse (NYSMPC) Manager Cindy Neff, and NYSMPC Investigative Supervisor Timothy Williams participated virtually to discuss their state’s AMBER Alert program requirements.

In March 2024—nine months after the U.S. meeting—Serbia activated its first “Find Me” Alert after a 2-year-old girl Dana Ilic disappeared in the town of Bor. Television and radio stations interrupted their programs to share details about Dana, including the time and place of her disappearance, and her clothes and age. Citizens also received SMS (short message service) alerts.

“Though Serbia’s first AMBER Alert sadly did not result in Dana’s safe return, the country is learning from the alert’s implementation, which will help other children who go missing,” Rasmussen says.

Serbia’s "Find Me" Alert is modeled on U.S. AMBER Alerts.

Although in-person meetings are always preferred, virtual meetings do have their advantages. Consider AATTAP’s one-day CART Virtual Instructor-Led Training with Argentina—an event in which AATTAP collaborated with the International Centre for Missing & Exploited Children. 

“The response was overwhelming,” Leon-Baron says. “We had hundreds on our call, with many more wanting to join.” AATTAP’s next trainings with Argentina were in October.

Dominican Republic, U.S. Virgin Islands, and beyond 

Meetings with child protection and government officials in the Dominican Republic and U.S. Virgin Islands have been delayed due to hurricanes, but the AATTAP planned to visit this fall. 

“Our work is really just beginning,” Rasmussen says. “Now that we’ve assessed the territories’ needs, we plan to go back and help them get their AMBER Alert programs where they need to be. There is a lot of training ahead—focusing on on investigative strategies, first responders, search and rescue teams—and all of it will be informed by the geographical and cultural considerations that we have seen firsthand.”

Rebecca Sherman contributed to this report.

 

Mendocino County, California, Office of Emergency Services conducted a test of the Wireless Emergency Alert (WEA) in May 2021 to identify weaknesses in the system. WEA is used to notify the public of AMBER Alerts and other emergencies like wildfires. The WEA went out to 90,000 people and included a hyperlink to MendoReady.org, a newly created website designed to be a comprehensive resource for residents regarding emergency information.

Colorado is the latest state to add a URL link to offer more details for AMBER and Blue Alerts. The links on the Wireless Emergency Alerts (WEA) go to a Twitter site with additional details beyond the 360-character limits on wireless messages. The Colorado Bureau of Investigation tested the system before using the links in actual alerts.

The Florida Department of Law Enforcement can now issue AMBER Alerts with clickable links to photos and information about an abducted child. The links are included in the Wireless Emergency Alerts (WEA) that go to cellphones. Without the links, the WEA is restricted to only 90 characters, which provides only a limited amount of information to the public.

The National Center for Missing & Exploited Children is now using a new software provider to send out Wireless Emergency Alerts (WEA) for the AMBER Alert system. NCMEC selected OnSolve, a critical event management provider, to provide time-sensitive notifications to geographic areas close to an incident.

The Federal Emergency Management Agency (FEMA) conducted a nationwide test of the Wireless Emergency Alert (WEA) on October 3, 2018. The test was postponed from September 20 because of the severe weather on the East Coast.

The WEA system is used to warn the public about dangerous weather, missing children, and other critical situations through alerts on cell phones. The national test uses the same special tone and vibration as with all WEA messages (i.e. Tornado Warning, AMBER Alert). Users cannot opt out of receiving the WEA test.

This first national WEA test message was sent to cell phones connected to wireless providers participating in WEA, with a header reading “Presidential Alert” and the text, “THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed.”

Sonoma County in California tested its emergency alert on September 10 and 12 before the nationwide drill for WEA. The system is being tested because residents complained about inadequate warnings during firestorms last October. The Sonoma County’s former emergency manager didn’t use WEA during the fires because he was unsure whether or not it could be used in an area smaller than the entire county. The county is now confident that the alerts can go to targeted areas, but is requesting feedback from the public following the tests.

Denver conducted its first test of WEA on September 5 to make sure the system is working properly and to create public awareness. The test went to about one million people in the Denver area.

GCI has joined other telecommunication companies in the U.S. and Canada to use the Wireless Emergency Alert (WEA). GCI will use the WEA system which sends geographically targeted text messages to cell phones for AMBER Alerts and other emergencies. In the past, GCI users had to download an app to receive the emergency alerts.

Brett Anderson speaking at a press conference related to his daughter, Hannah
Hannah Anderson's father, Brett Anderson, addresses the media.

The search for Hannah Anderson received international attention after AMBER Alerts were issued in five states to find her. On August 4, grandparents called police to report their 16-year-old granddaughter and her 8-year-old brother Ethan were missing from their home in National City, California.

The San Diego Sheriff's Office asked the California Highway Patrol to issue a regional AMBER Alert on August 5 and later requested a statewide alert. Nevada, Oregon, Washington and Idaho also issued AMBER Alerts as the search intensified for Anderson and the suspect, 40-year-old James Lee DiMaggio.

On August 9, horseback riders in the backcountry near Cascade, Idaho recognized a man and a girl that matched the description of the victim and suspect in the AMBER Alert. The next day FBI agents shot and killed DiMaggio after he shot at them. Anderson was found with no visible injuries and taken to a hospital.

Biggest Activation Ever

An AMBER Alert being issued in five states is unprecedented and the search for the suspect and victim expanded into other states as well as Canada and Mexico. This was also the largest activation ever of the new Wireless Emergency Alert system or WEA.

“I think this case is a great example of how the AMBER Alert system should be used,” said Bob Hoever, Director of Special Programs Missing Children Division for the National Center for Missing & Exploited Children. “The expansion of the AMBER Alert was driven by the investigation.”

Hoever said the Anderson case did a lot to increase national awareness of WEA because so many people received the alert for the first time on their cell phones. He said some of the media coverage focused on people who were upset that the alert was issued late at night.

“I explained I am sorry that people were inconvenienced that late in the evening,” said Hoever. “But I was confident that when they discovered the minor inconvenience helped rescue a child, they would have a different point of view.”

While the alert was activated the Anderson case was the most searched item on Google, receiving more than 500,000 searches.

California

Initially the San Diego Sheriff's Office did not have enough information to issue an AMBER Alert because they did not have any evidence the children were abducted. Investigators soon discovered the badly burned body of the victim's mother, Christina Anderson, and a child's body that was burned beyond recognition in DiMaggio's home.

Ninety minutes after getting the initial call, the San Diego Sheriff's Office determined the criteria had been met for an AMBER Alert. The alert went out at 5:27 p.m. (Pacific Standard Time or PST) in San Diego and Imperial Counties. The AMBER Alert was disseminated to the entire state at 9:30 p.m. (PST).

California Highway Patrol Captain Greg Ferrero is also the state AMBER Alert Coordinator. He said all the components of the statewide AMBER Alert worked as designed.

“I think the human element was the most essential component of the success of the Anderson AMBER Alert,” said Ferrero.

Looking back, Ferrero said a current list of state AMBER Alert coordinators, point-of-contact information and criteria for each state would have made it easier to get the alerts out in the other states. The lack of uniformity between state plans also led to some delays and miscommunication but Ferrero said all the coordinators worked together well.

“The cooperation among the states and out-of-country coordinators was astounding,” added Ferrero. “The sense of urgency to recover the victim was a common goal of all coordinators.”

Nevada

The Nevada AMBER Alert Program got involved early on because the state's Emergency Alert System sends AMBER Alerts to Eastern California. On November 7, a caller from Utah called the Nevada AMBER Alert Coordinator about a possible sighting of the suspect and victim in Las Vegas. The caller was connected to the San Diego Sheriff's Office to see if an AMBER Alert was also needed in Nevada.

“We had to receive confirmation from the activating agency in California that they had a valid reason to believe there was a high probability that the suspect would most likely travel through Nevada,” said Nevada Statewide Emergency Alert/AMBER Alert Committee Chair Stephanie Parker.

Nevada's statewide AMBER Alert went out at 4:20 p.m. (PST) on August 7. The media coverage intensified after the alert was issued in the state because now it was a local story.

Parker said the coordination and timely responses between the National Center for Missing & Exploited Children, California and eventually other states worked well throughout the activation.

The Nevada AMBER Alert Committee plans to review the alert. In addition, the state has recently acquired Common Alerting Protocol technology that will simplify the process for issuing AMBER Alerts when an agency requests a statewide alert. The current Legacy EAS system requires agencies to call the three main EAS stations in Elko, Las Vegas and Reno for a statewide AMBER Alert.

The suspect's vehicle is shown being towed
The suspect's vehicle is shown being towed.

Oregon

Oregon activated the AMBER Alert at 4:17 p.m. (PST) on August 7 after authorities received a tip that the suspect's vehicle was seen near Alturas, California and heading north on Highway 395 towards Oregon. Another person reported seeing the vehicle in the Lakeview area, which is north of the Oregon/California border.

“One of our criminal detectives contacted the woman in Alturas to get additional information and he felt what we had was enough to activate our AMBER Alert for the state of Oregon,” said Oregon AMBER Alert Coordinator Richard Culley.

Because of the location, Culley said it would have been easy for the suspect to continue into Oregon or head back into Nevada.

Some doubts were later cast about the tips concerning sightings in Oregon, but law enforcement officials decided to keep the alert active just in case. “We are not turning our back to this, and we are doing what we can to locate that suspect vehicle and the missing children,” said Oregon State Police Lt. Gregg Hastings to a reporter.

Washington

The state of Washington also issued an AMBER Alert at 4:40 p.m. (PST) on August 7. Washington State AMBER Alert Coordinator Carri Gordon said the Washington State Police reached out to the San Diego Sheriff's Office to see if the agency could help in the search. She said the decision to activate the alert was made after receiving information the suspect may be heading to Washington.

“In my opinion we should have reached out to the San Diego Sheriff's Office earlier,” said Gordon. “As involved as they were in their investigation, extending the alert beyond California was probably a low priority.”

Washington used the Law Enforcement Alert Portal to distribute the AMBER Alert. Overall, Gordon thinks the system worked well.

“There was excellent coordination between our state and the command center in San Diego,” said Gordon. “We were included in conference calls regarding the investigation, and they kept us up to date on events as they occurred.”

Idaho

Idaho turned out to be the key state for the AMBER Alert. But the request for Idaho to issue an alert came from the Washington State Police. Idaho AMBER Alert Coordinator Dawn Peck said they had to consider whether the case met their state criteria and whether there was a real possibility the suspect and victim could be in Idaho.

“The coordination between the states is key,” said Peck. “When another state calls and asks for assistance, you need to do all you can to accommodate the request. The investigating agencies do not ask unless they feel the alert in your state will help in the recovery of the child. In Idaho, we always err on the side of the child.”

The AMBER Alert went out in Idaho at 5:52 p.m. (PST) on August 7. The alert notified broadcasters, law enforcement and the public through the AMBER Alert Portal but it did not go out initially on the EAS system or on the highway signs. Two days later the California Highway Patrol called about a credible sighting in Idaho and the alert went out again using all of the state's notification methods, including EAS and the highway signs.

Relief All Around

Peck said the conference calls between all the coordinators helped to keep them informed and to make sure the message going out to the public was consistent. “We were very happy that this team effort led to Hannah Anderson's safe recovery,” said Peck.

Everyone involved with the multistate AMBER Alert summed up what was accomplished with the alert with one word: relief.

“Relief primarily that she was alive and safe,” said Carri Gordon from Washington. “The information about her being located as a result of the AMBER Alert was very reaffirming that the system works as intended.”

“It was a relief she was found alive, and it was also an affirmation that the system worked again,” added Nevada's Stephanie Parker. “Law enforcement, broadcasters, wireless alerts, social media and the public saved a life.”

“We are glad everything worked out and that Hannah was recovered safely,” added Oregon's Richard Culley.

Greg Ferrero of California offered this closing thought: “Due to the violent events surrounding the abduction, I think we all knew that the stakes were very high in this case. All involved employees had a sense of accomplishment and felt responsible for Hannah's safe recovery.”

Seal for the Federal Communications Commission (FCC)A proposed auction of the broadcast spectrum may impact the reach of AMBER Alerts in several Western states. The Federal Communications Commission (FCC) is auctioning part of the spectrum used by television stations and some broadcasters fear the change will hurt rural residents from getting AMBER Alerts.

“We are concerned this will hurt thousands of people who receive free over-the-air TV,” said Utah Broadcasters Association President Michele Zabriskie. “We want to make sure they are still able to receive emergency messages, including AMBER Alerts, and help bring abducted kids back home.”

On February 22, 2012, the FCC received authorization from Congress to auction spectrum made available by television stations voluntarily for wireless or broadband use. The TV stations will get a share of the proceeds from the auction. Large companies, such as AT&T and Verizon, will likely pay sizable amounts of money to buy the spectrum.

“It will be a groundbreaking event for the broadcast television, mobile wireless and technology sectors of our economy,” said the FCC in a statement. “The auction presents a significant financial opportunity for many broadcasters, and we expect it to enhance the ability of broadcasters who remain on the air to continue providing the public with diverse, local, free over-the-air television service.”

Photo of Michele Zabriskie
Michele Zabriskie

Western states such as Utah, New Mexico, and Montana have developed significant translator systems to carry over-the-air television signals to rural, often mountainous, portions of their states where it is not feasible to provide cable service.

Utah has 756 such translators that cover 25 of the state's 29 counties. Approximately 250,000 Utah homes, about 20% of the population, receive TV free over-the-air.

“The FCC is looking at moving all over-the-air television broadcasting to Channel 31 or below,” said Zabriskie. “If that happens, the translator system in Utah will be out of business as it now operates, because all translators are on channels higher than 31.”

Once the auction is completed, a “repacking” process will likely be used to reposition some television stations to different spectrum locations. However, it is unclear whether the translators will still function.

Zabriskie and other broadcasters in the Western States are urging FCC and Congress to make sure the translators still function after the auction and repacking is completed.

Cellphone screens showing "AMBER Alert in the Wireless Age"Vicky Orozco put her 8-month-old son, Carlos, in his car seat so he could nap while she took a shower. When she returned a short time later, her son was gone.

Shortly after noon on February 20, 2013, the Minnesota Bureau of Criminal Apprehension issued its first AMBER Alert that included the new Wireless Emergency Alert (WEA) to help notify the public. WEA sent the alert to nearly every cell phone in Minnesota.

The alert included information about a female acquaintance who police suspected had abducted the child and the car she was reportedly driving. Like thousands of other people, teenager Daisy Buenrostro was surprised to see the alert on her phone. Buenrostro also spotted the suspect's car across the street and checked the license plate to make sure it was the right one.

“I was so shocked,” she told a reporter. “I was like, ‘This is the car.’ So, I ran back inside the house and told my dad.”

The teen and her father called 911, and within minutes after the alert was issued, the suspect was in custody and the baby was home safe with his mother. It also is the first AMBER Alert success story directly linked to WEA.

“The AMBER Alert was a success. It was an excellent use of the new cell phone technology,” noted Minnesota AMBER Alert Coordinator Janell Rasmussen. “I cannot tell you how many people were talking about the alert. The media was going crazy and everyone was talking about it on the social media. They were giddy to get this information. We had no complaints about this.”

The Wireless Reach

Smartphone with an AMBER Alert on its screenMore people than ever can now receive an AMBER Alert. Beginning January 1, 2013, the alerts reach 97% of all people in the area where the child has been abducted through the WEA which is also called the Commercial Mobile Alert System (CMAS).

The Federal Emergency Management Agency (FEMA) operates WEA and distributes alerts from authorized government agencies about emergency situations to customers with capable mobile devices.

The messages supplement the existing Emergency Alert System which broadcasts alerts over radio and television. FEMA worked with the Federal Communications Commission, U.S. Department of Justice (DOJ), and the National Center for Missing & Exploited Children (NCMEC) to expand the alert system to include AMBER Alerts. WEA is also used for National Weather Service, Presidential, and Imminent Threat Alerts.

Wireless Beginnings

Some state AMBER Alert programs included the ability to send alerts to cell phones as far back as 2002. In May 2005, a voluntary partnership between the wireless industry, DOJ, and NCMEC started the national Wireless AMBER Alert Initiative to provide alerts to cell phones in all 50 states.

The program distributed Wireless AMBER Alerts to more than 700,000 cellular subscribers who signed up to receive the messages. The initiative also brought awareness to the AMBER Alert Program through public service announcements and press events.

However, people had to register their phones to get the alerts, and one could choose to be notified in only five zip code areas. For example, if you lived in Utah and were vacationing in Florida, you would receive an AMBER Alert for Utah, but you would not get an alert issued in Florida.

“It made sense to send a succinct text message to alert users so they would be on the lookout for the kidnapped child and abductor in their area,” said Steve Largent, president and CEO of CTIA-The Wireless Association and president of The Wireless Foundation. “The WEA AMBER Alerts will be an even better tool to help find abducted children.”

Bigger but Focused

The new alert system was developed with lessons learned from the AMBER Alert Program. WEA uses a channel called Cell Broadcast and is not affected by congestion on voice or SMS text channels. The alerts are targeted to cell towers instead of relying on zip codes. If you have a mobile device in the area where the alert is issued, you will automatically receive the alert. Unlike a text message, the alert will pop up on the screen of the wireless device.

“Wireless AMBER Alerts were an important evolution of that program, and we are grateful to those who made it possible,” said John Ryan, NCMEC CEO. “They understand that the eyes and ears of many are better than the eyes and ears of few when a child's life is at stake.”

The new system means the people who can actually do something about an abducted child will get the alerts. However, 3% of phones are not equipped to receive the alerts. The goal of the wireless industry is to have all phones compatible with the system by the end of 2013.

Louder but Shorter

The new AMBER Alerts include a loud, audible tone. The first AMBER Alert in Florida using the new system went out at 1:45 a.m. on January 14. A 2-year-old girl was missing, and her bedroom window was open. The alert went out statewide, and some people were upset that a generic message that said a child had been abducted had awakened them.

Florida AMBER Alert Coordinator Jessica Davenport and most people did not know the alert would include an audible tone that went out to everyone in the state. Davenport worked with NCMEC to change how the alert is used. The state's temporary policy now states that alerts will only go out to specific regions, and WEA will not be used for alerts between 10 p.m. and 7 a.m.

“We have a large population of older folks,” said Davenport. “As long as we use it conscientiously, we should be able to reach a lot of people.”

Davenport also decided not to use WEA unless they have vehicle information. In this case, the missing girl was found safe 15 hours later in a field a half mile from her home.

Developers of the WEA system included a tone with the alerts so people would know they may be in danger when receiving a National Weather Service, Presidential, or Imminent Threat alert. Because of the loud sound, NCMEC is also recommending that WEA should not be used between 11 p.m. and 6 a.m.

“If we have people opt-out, then we may never get them back,” said Bob Hoever, Director of Special Programs in the Missing Children Division at NCMEC.

NCMEC is also asking AMBER Alert coordinators to notify NCMEC about how they want to use WEA. Coordinators need to decide if there are times that WEA would not be used and if the alert is going statewide or to specific regions. NCMEC should be informed about these details.

“You should not be deciding about your maps in the middle of an AMBER Alert,” warned Hoever. “Proper planning is the key.”

The new alerts are limited to only 90 characters, including spaces. The alerts cannot contain photos, web links, or phone numbers. To make WEA a more effective tool, NCMEC suggests that it should not be used if authorities do not have vehicle information or very specific information about the child.

“If you are going to put out generic information, you better put your call center on nuclear power because you are going to get swamped with generic leads,” said Hoever. “The information in the alert has to be meaningful.”

Public Awareness

Unless they have received an alert, most people still do not know about WEA. NCMEC is encouraging AMBER Alert coordinators to talk to the media and let the public know what has changed with AMBER Alerts.

“I think there is a critical need for all of us to educate the public on what these alerts can do and where they can receive information,” said Hoever.

Florida is already developing a public relations campaign. “I think the ability to reach a wider number of people will be very useful,” said Davenport. “We want to make sure everyone knows what the new alert is and how to use it.”

Minnesota's first AMBER Alert involving WEA sparked immediate interest from the media. Rasmussen's only regret is that she did not educate the public before the first alert using WEA went out.

“The alert was shocking to some people. Some people were driving, and they had never heard that type of tone in their car,” said Rasmussen. “I think everyone should put together an education plan because the media will be very excited about it.”

NCMEC is offering webinars to teach AMBER Alert coordinators about WEA. Coordinators can also direct the public to detailed information on how the new alerts work and how to respond, available through NCMEC, the U.S. Department of Justice, FEMA, and the wireless industry's consumer information pages.