The South African Police Service and Facebook are now collaborating to resolve child kidnappings and find missing children. Starting December 6, 2019, South Africa began using the social media channel to distribute AMBER Alerts. The alerts will be posted for 24 hours and will be disseminated to all Facebook users within a 160-kilometer radius of where the child was last seen.

South Africa launched a campaign to protect children during the 2010 World Cup. The "Let's Give the Red Card to Child Exploitation" campaign aimed to reduce risks to vulnerable children during the mega-event. The campaign specifically targeted the travel and tourism industry to help protect children and prevent the effects of child sex tourism—including human trafficking, child pornography and child prostitution.