AI-generated photo illustration of two boys in a swampy forest using a cell phone to find help
Staff illustration

By Rebecca Sherman

David Boots, Battalion Chief of the Denton, Texas, Fire Department, was at home listening to radio communications when the call went out. It was 8:30 p.m. on June 5, 2024, and the sun was beginning to set. Two teenage boys on bikes were stranded deep inside Denton’s Greenbelt Corridor, a 20-mile, heavily forested nature trail connecting the Ray Roberts Dam with the headwaters of Lake Lewisville.

Chief Boots felt a knot in his stomach. He knew the area well; the department had rescued hikers who had become lost on the trail before, but this time was different. Storms earlier in the week had created treacherous flooding conditions that forced the closure of the Greenbelt. 

Getting the teens out in the dark would be difficult and risky, not only for them, but also his rescue teams. Worse still was the news that high winds and torrential rains would soon be barreling in from Oklahoma. “A flooded greenbelt is not a good place to be during a storm,” Boots says.

One photo showing Denton, Texas, Fire Department Battalion Chief David Boots. The other photo showing a flooded section of the north Texas Greenbelt Corridor.
Top left: Denton, Texas, Fire Department Battalion Chief David Boots. Top right: A flooded section of the north Texas Greenbelt Corridor.

Thankfully one of the teens had a cell phone with him. And the Denton Police Department had access to what3words, a revolutionary new geolocation tool.

Image of screen with what3words app in use, with embedded URL link to more information.A Call for Help

The boys’ day had begun well enough, with sunny skies accompanying them on their morning ride to the lake. But after wheeling onto the Greenbelt trail, bypassing closure barriers, they found themselves in dire straits. They had lost their bearings trying to navigate around impassable, and at times impossible to see, pathways to safety. They had no real sense of where they had meandered, or the danger they were in, and needed to be located and brought to safety quickly. Their lives were in danger. 

“They got down into swampy water—deep at times—and muddy, with logs covering the trails,” Boots says. The boys had been there for hours. “One of their cell phones went dead,” Boots continues. “When the sun went down, they were well into the Greenbelt and surrounded by water. They knew they were in trouble.”

When the boys called 911, the Denton Police Department Dispatch Center enlisted what3words technology to immediately pinpoint their precise location—as well as the best route to find them. That data was then forwarded to rescue teams.

In the past, the Denton Police Department relied solely on triangulated pings from nearby cell phone towers to get a general idea of where to find missing individuals when mobile devices were involved. And while they could also request helicopter assistance, such resources take time to deploy. Thus, the location data provided by what3words has proven to be invaluable, says Suzanne Kaletta, Assistant Director of Public Communications for the City of Denton. The app’s accuracy has been “a game-changer” since they began using it in 2022, Kaletta says. It has shaved hours from searches involving difficult terrain.

Harrowing Rescue Mission

Racing against time, Boots led more than 20 rescuers who were deployed to find the teens. “We put an ATV in at the halfway point between the lakes, but it couldn’t get to them,” he says. “Another team in an inflatable boat had to paddle the creek upstream to try to get close enough, but debris blocked the way.” The team abandoned the boat and set out on foot, in the dark and through deep, snake-infested waters.

In the summer heat, the rescuers were “soaked to the bone and sweating so much they had trouble holding onto their phones for navigation,” Boots recalls. A drone crew attempted to guide their way, but the forest’s dense tree canopy below made it difficult to spot them.

Rescuers reached the teens at around 11:25 p.m., some three hours after their call to 911. They were hot, wet, tired, and scared—and their ordeal was far from over. A journey with rescuers leading the way back to the boat through swampy floodwaters and nighttime conditions still lay ahead. So did the storm’s approach from the north. 

Everyone was on edge as they did the mental countdown of when it would hit. “We knew we had an hour; then just 30 minutes,” Boots says. “We finally got them out with 15 minutes to spare. It was unnervingly close.”

And this much is certain: Without the geolocation assistance from what3words—coupled with the tenacity and skill of the North Texas emergency responders—the boys may not have made it out of the woods.

The software assigns a unique three-word “address” to each 10-foot by 10-foot grid within a location observed by satellite.

What is what3words?
The
a satellite-powered digital geocoding system—available free for first responders and as an iOS or Android app–helps identify precise locations. It has decided the world into a grid of 57 trillion 10-foot by 10-foot squares, and given each square a unique combination of three random words. Each three-word “address” lets emergency responders pinpoint a cellphone caller’s GPS coordinates–even in sprawling national parks and large bodies of water. All that is needed is a cellular signal and a smartphone with “location service” enabled.

What U.S. law enforcement agencies are using it—and how?
More than 400 public safety teams (including police departments in Dallas and Los Angeles) across 49 U.S. states are using
what3words technology to locate people. The software is compatible with many CAD systems and public safety communication tools, including RapidSOS, Rapid Deploy, and other software partners.

How can it help find children?
For a law enforcement agency equipped with what3words technology, any child or endangered adult who calls can be found within minutes if they call 911 from a location-service enabled cellphone. This is especially helpful if an individual does not know where they are—which often is the case if they have been transported to an unknown location.

Information box depicting two lost boys on bikes. The text reads: What3words in action – Click here to learn how the geolocator tool was used to help find two Texas boys lost in a flooded greenbelt.Who created it?
The technology—developed in 2013 by Chris Sheldrick in the United Kingdom in 2013—was created to solve issues caused by poor addressing across all sectors, including automotive, e-commerce, emergency, travel and logistics.

Is using what3words more accurate than cellphone pinging?
The use of what3words
is not meant to replace the analysis of cellphone geolocation data, which can paint a fuller picture of where a missing child (or a suspected abductor) has been and may be headed. Its advantage lies in being able to narrow a search to 10 feet, which is valuable in large urban areas (with a density of cell towers), where a cellphone ping can land thousands of feet away—up to 10 football fields—from where a phone may be.

How is the public using it?
Family members and friends of younger smartphone users are enlisting the app to more quickly and accurately find each other in large venue environments, such state fairs, large malls, and other big or crowded events.

What other countries use it?
The software is used by 85 percent of UK emergency services, as well as 50 control centers across Canada. It also is used throughout Europe, Australia, South Africa, India, and most recently, Vietnam.

How can my agency learn more about what3words?
To request free training and tech sessions, contact [email protected] or visit https://what3words.com/business/request-an-integration-form.

Three boxes with three quotes: 1-“It’s especially helpful for places without a street address, such as bodies of water or rural locations.” Suzanne Kaletta Assistant Director of Public Communications Denton, Texas 2-“With 94 percent of all our calls coming from cellphones, it’s more important than ever to be precise location data. The more tools we have, the better.” Arthur Martins, Director, Rhode Island E-911 3-“As a dispatcher, I found it very useful in determining a caller’s accurate location.” Morrissa Ahl-Moyer, AMBER Alert Coordinator/Missing Persons Clearinghouse Manager Co-Coordinator North Carolina State Highway Patrol