AMBER Alert Europe has partnered with a technology company for AMBER Alerts to be seen on 23,000 ATM screens across Europe, with the potential of being viewed by millions of users and others passing by. The concept began in the Netherlands with Euronet Worldwide in the summer of 2019. “This partnership will significantly increase the amount of exposure that missing children will receive,” said Frank Hoen, AMBER Alert Europe Chairman and Founder. “I am certain this will save children’s lives in the future.”

The Netherlands is the first country in the world to expand AMBER Alerts to automated teller machines (ATMs). Starting in May 2019, more than 300 ATMs began showing photos of missing children on the screens in airports, shopping malls, popular tourist attractions and other selected locations. The ATMs will show AMBER Alerts and the Vermist Kind Alert, a notification for an endangered missing child.