Collage of photos depicting Amber Hagerman, her bicycle, the place where she was abducted, where her body was found, and her case detectives.

By Denise Gee Peacock

As the 30th anniversary of Amber Hagerman’s murder approaches, the search for her killer continues. Mark Simpson, the case’s original investigative supervisor at the Arlington Police Department (APD) from 1996 to 2007, reflects on a crime that transformed policing. 

“We realized ... we didn’t have a major case response plan,” he recalls. The tragedy forced advancements, most notably the AMBER Alert system, but for Simpson, the goal remains: “to see the case solved.” 

Today, that mission falls to APD Detective Krystalynne Robinson. She keeps Amber’s portrait near her desk as a daily reminder. Despite thousands of leads and decades of work, the case is far from cold; tips still arrive weekly. Robinson is now vetting labs for advanced DNA testing, driven by the same unwavering goal: “to get justice.” 

Polaroid-style photos of Amber Hagerman, her bicycle, and the place where her body was found. Plus this crime timeline text: January 13, 1996
3 p.m.: Donna Norris (nee Whitson) arrives with
her children, Amber and Ricky Hagerman, at her
parents’ home in Arlington, Texas. Donna agrees
to let the children ride their bikes if they
stay close.
3:15 p.m.: Amber and Ricky travel about two
blocks to the back of an abandoned Winn-Dixie
grocery store where there was a “cool ramp”;
Ricky turns to head back to the house. Amber
says she will be right behind him.
3:18 p.m.: Neighborhood witness Jim Kevil calls
911 to report Amber’s abduction by a man in his
20s or 30s driving a black or dark-color pickup
truck without obvious detailing. He is reported
to be Hispanic or Caucasian, of medium build,
and less than 6 feet tall. He pulled Amber off
her bike, kicking and screaming, and forced her
into the driver’s side of his cab.
January 17, 1996
11:39 p.m.: Amber’s body is discovered in a
drainage culvert behind an apartment complex
in Arlington, about 3.2 miles away from the
abduction site. Amber is wearing only one white
sock. Her throat has been cut several times.

 

Former Investigation Supervisor Reflects on Early Days of Case—And Lessons for Today

Texan Mark Simpson was the Arlington Police Department’s Investigative Supervisor for the Amber Hagerman case from the time of her abduction and murder in 1996 until 2007, when he retired after a 32-year career with the APD. We recently caught up with him to discuss his recollections of the case— and what he wants more than anything: “to see the case solved and justice served.”

Mark Simpson
Retired Arlington (Texas) Police Department Sergeant Mark Simpson served as the Investigative Supervisor for the Amber Hagerman case during its earliest days.

As we approach the 30th anniversary of the Amber Hagerman abduction and murder, what goes through your mind? 

The likelihood that whoever committed the crime may still be out there troubles me. But I also look at everything that resulted from Amber’s death—the advancements law enforcement has made, not only in training but also investigative tactics, and our ability to respond to child abductions, including the AMBER Alert system—that we didn’t have before. It’s horrible that it took this little girl’s death to do that, but at least her death was not in vain. 

What were some advancements within the Arlington Police Department? 

We realized pretty quickly into Amber’s investigation that we didn’t have a major case response plan. For a situation requiring immediate, extensive deployment of personnel, who would we deploy? How long would we deploy them? In a major deployment, you can push people 18 hours, 20 hours, sometimes more, but then they start to make mistakes. And afterward, if you haven’t accomplished what you set out to do, what is the follow-up plan? There’s got to be a transition into another group of detectives who can keep the investigation moving. We had a lot to learn—and rapidly. 

Was this a precursor to a child abduction response team (CART)? 

I wish we’d had the tremendous forethought to create a CART back then, but our work was more reactionary. Later, when I began teaching for the National Criminal Justice Training Center (NCJTC) of Fox Valley Technical College, the emphasis on CART creation was bringing in people from different disciplines, from different jurisdictions, people who each brought something different to the table. But at the time, our team was learning as we were going. 

How did you keep up with all the investigative leads? 

Leads management was a huge learning curve. Unless you’ve ever been hit with a case like the Hagerman one, it’s hard to describe the amount of intelligence that comes in very quickly. We investigated more than 7,000 leads during my tenure. And a lot of that information was time sensitive. To manage it, we needed to learn how to get the information into a searchable database, how to collate it, how to determine what needed to be dealt with immediately, and how to quickly get the information to the people who could use it. We also had endless rows of three-ring binders with hard copies of investigative reports to organize. That was extremely labor- and resource-intensive, but we didn’t want to be in a situation where we might be reinvestigating the same lead over and over. 

How has Amber’s case weighed on you? 

Well, justice has yet to be served to the killer. That bothers me. And what was done to Amber is not the kind of thing that you go into a bar and have a few drinks and brag to your buddies about. It’s something you either take to your grave or wind up letting slip to someone very close to you. So I can only hope that someone will one day talk, and that will lead to a reckoning for Amber’s death. Someone needs to be held to account. 

And as for the investigation? 

I know with certainty that we did everything that we could do to push the case forward, so I have no regrets. I was given every resource I asked for, and even got to handpick the people who investigated the case. They were considered some of the brightest minds around. 

Tell us about the investigative task force. 

When Amber was first abducted, the city devoted 45 detectives and four sergeants to her case alone. I was one of those four sergeants. Within about 30 days, we pared it back to 15 detectives and one sergeant, with that sergeant being me. I chose people who were very good at their jobs—at interviewing, at interrogations, who had strong attention to detail, who had a deep sense of integrity. We were a standalone task force for about 18 months until our time came to a close, which was hard. The people on that task force, when they left, they left in tears. These were grown men who did not want to quit. But after the task force disbanded and I went back to working homicide, the case followed our team there and we kept it alive. 

Did that spur your decision to open a cold case unit? 

It was one of the reasons. We wanted to stay focused on Amber’s case as long as we could. For context, we decided a cold case would be one that had gone 120 days without a viable lead. But interestingly, during my time with the Arlington Police Department, Amber’s case never went 120 days without actionable intelligence. So technically it never went cold. 

What was the most challenging aspect of working the case? 

Keeping an aggressive investigative stance. Time is your enemy during child abduction investigations, since the longer they go, the more likely that people’s memories will fade, and crime scenes yet to be identified will be corrupted or disappear. You’ve got to keep moving very deliberately, with as much speed as possible, and leave no stone unturned. But you also have to be mindful not to investigate so many things at one time that you wind up not doing any of the tasks well. My job was to make sure that the 15 detectives on our task force had the resources they needed to do the job, that they had the freedom to make good decisions, and I could help them keep extraneous baloney at bay. For the most part, that was allowed to happen. The goal was to keep everyone from feeling overwhelmed. That’s when you lose track of your priorities. How did you try to boost morale? One way was in our command post. I kept a timeline of our work that ran all the way around the room and continued yet again. The reason I did so was twofold. One reason was for easy reference. But the other was to have a visual representation of what we were doing as a team. Leads were coming in hand over fist, and I wanted them to see what they were getting done—not only to develop new strategies from what everyone was finding, but also to underscore that while we didn’t have an arrest, we were still making progress. Tell us about your relationship with Amber’s family. Relationships in such cases can be complex, but we all became pretty close. The family knew they could call us 24/7/365, which was important. Most people do better when they approach something from a position of knowledge, so we made sure lines of communication stayed open. We had several formalized briefings with them, but over time we slowed that down simply because there wasn’t much new to share. It was about that time when I could see Donna losing patience with us. She appeared on television and said some not-very-nice things about me. But I realized it wasn’t personal. She was just frustrated because she didn’t know exactly what was happening. 

How did the situation resolve? 

Our victim assistance coordinator, Derrelynn Perryman, told me that Donna wanted to visit the command post. I said, ‘No. We have sensitive information in there; nothing good could come from that.’ Well, Derrelynn worked on me for about a week until I relented. I said, ‘OK, Donna can come up, but here’s a list of things she can’t do in there. She can’t be left alone, or take any pictures, that kind of thing.’ So Donna comes up to the post, and all the detectives clear out except for me. She sits down and looks around for what seemed like an hour but was probably only 10 minutes. She then gets up and walks out. And I thought, well, that wasn’t so bad. A few days later Derrelynn returns and says, ‘Donna wants to come back to the command post.’ So again, I say no, but again I get talked into it. This time Donna comes in with a paper sack. And in that sack is a framed photo of Amber. It was a Christmas picture, one that wound up being used on many of Amber’s flyers. She wanted us to hang Amber’s picture on the wall, which we did. She also gave us a Native American Kokopelli figurine. She wanted that in there with us too for some reason. Then she took a piece of paper and a Sharpie and wrote ‘Amber’s Room’ on it. She wanted that on the door of the command post. So I had an actual sign made that read “Amber’s Room’—one that could replace ‘Conference Room 3.’ And that was the beginning of the change between the Arlington Police Department and Donna. She just needed to see we were doing something. She wasn’t sure exactly what we were doing, but she could see it was progress. She also felt a personal connection to the space. It dawned on me then that you have to think outside the box in your work with families, especially if you feel like you’re losing touch with them. I’d been too focused on what you might call less holistic things until Derrelynn, and Donna, helped me see that. 

What do you remember about the public’s reaction to the case? 

When I think about when Amber was abducted, I don’t know exactly how to describe it, but the city and the news media was like an animal that had to be fed. People were just absolutely incensed that this type of crime could happen in our community. 

What do you think most resonated with people? 

Looking back on it, one difference was the media’s use of video. WFAA Channel 8 had been shooting a documentary about Amber and her family for a story about families living on, and off, welfare, and that footage really struck a chord with people. People felt like they knew Amber. We didn’t just have a photograph of her, but we had moments with Amber—her riding her bicycle, her doing homework, her playing with her little brother, Ricky. That video really brought that little girl to life, and made so many people want to do something to help. 

Tell us about your relationship with the media during that time. 

Historically, law enforcement has tried to keep the media at arm’s length. But my philosophy was to give the media anything and everything if it didn’t negatively impact our investigation. The more they knew, the better off we could be with our police work, especially since the media helps us connect with the public. If we’d chosen to shut out the media, they would have hunted for information on their own that may not have been accurate.

What do you think about how technology has changed in the past 30 years? 

Unfortunately, our work occurred during a very different time. We didn’t have the ability to geolocate cellphones in a certain area or have license plate readers check tags near a specific location. There were no doorbell cameras. Back then there was only one security camera at a convenience store across the street from where Amber was abducted—and the camera wasn’t outside, but inside, pointed down on a register, so they could watch themselves get robbed. The electronic fingerprints people leave behind now are huge. But there’s one skill that need not get lost among the technological advances. Investigators should maintain the ability to simply talk with people. That also yields important results. 

What did you know about DNA evidence at the time of Amber’s investigation? 

We knew enough about it to hang onto whatever evidence we could to await future advances in the technology, which was in its infancy at the time. There are so many options for DNA testing now, so many potential strategies that we didn’t have back then. As time goes on, that will do nothing but expand. 

What advice do you give law enforcement about improving responses to missing child cases? 

What’s important is to have a plan. Know what you’re going to do if this type of case happens so that you can move rapidly and deliberately to get the investigation off the ground. Also, get trained. Nobody has any better instructors or better materials or message than the NCJTC and AMBER Alert Training & Technical Assistance Program. It’s no good trying to figure things out in a parking lot somewhere while your suspect is fleeing somewhere with your victim. Lastly, stay current on your resources—personnel, equipment, specialized assistance. Because over time, resources will change. You might have people with a particular investigative strength today, but in six months, they may have moved on. Who will replace them? That’s a planning reality that shouldn’t be overlooked. 

 

Lead Investigator Now Assigned to Hagerman Case Discusses Hopes for DNA Testing—and Goal of Solving the Crime

Arlington Police Department Homicide Detective Krystallyne Robinson has been the lead detective on the Amber Hagerman case since summer 2023. We recently had the chance to ask her a few questions.

Detective Krystalynne Robinson looking through evidence binder with picture of Amber Hagerman on easel behind her
Arlington (Texas) Police Detective Krystallyne Robinson keeps a framed portrait of Amber Hagerman in her office. "It's the first thing I look at every day," she says. "That means there's literally not a day that goes by that I'm at work and I don't think about her."

What’s your perspective on the 30th anniversary of Amber’s case? 

It’s a huge milestone—one that gives us the opportunity to keep the focus on Amber while encouraging the public to share what they may know about the case. 

On the 25th anniversary the Arlington PD discussed the possibility of DNA testing being used for the investigation. What’s the latest on that? 

Since the amount of physical evidence that we have is very limited, I’m in the process of vetting labs to make sure they can do what we need them to without consuming the entire sample. Given the advancements in technology—that are just continuing to advance—I’m hopeful about the work the labs can do.

What else should we know about the case? 

I want people to know this case isn’t on the backburner for the Arlington Police Department, or for me. It’s important for our department to solve this crime. 

What drives you forward to do that? 

I keep a framed portrait of Amber in my office. It’s near my desk, and it’s the first thing I look at every day. That means there’s literally not a day that goes by that I’m at work and I don’t think about her. 

What’s your investigative approach, given the years that have passed? 

It’s important that I continually have a fresh approach to the case, and keep an open mind. I teach a lot at the academy, and tell the recruits, you have to be self-consciously aware of the things that you’re doing and in the way you approach your investigations. That’s true for any case, but especially Amber’s. We have to just keep digging—digging into the leads and the evidence. 

How often do you get leads on the case? 

We get phone calls, emails, and letters about the case at least weekly. I know I don’t go a month without receiving an email or phone call related to it. 

What would you say to Amber’s family? 

As Amber’s mother knows, I’ve put a lot of work into this case—going through every report and previous detectives’ narratives. Our goal is always to get justice, and that’s what we’re aiming for. We also never want Amber’s name to be forgotten. 

Collage of photos depicting Amber Hagerman, her bicycle, the place where she was abducted, where her body was found, and her case detectives.

A Timeline

Amber Hagerman holding her baby brother, Ricky, in front of wrapped Christmas packages
Amber Hagerman with her baby brother, Ricky

By Denise Gee Peacock

On January 13, 1996, 9-year-old Amber Hagerman’s life was stolen by a stranger who dragged her kicking and screaming from her bicycle in broad daylight. Despite an unrelenting search and dedicated efforts by law enforcement, the media, and the public, Amber would never make it home. She was found brutally murdered. Her loss devastated her family and community, leaving a wound that has yet to heal.

In the months following the third-grader’s abduction and killing, Dallas-Fort Worth-area broadcasters worked with local police to establish what they hoped would be an antidote to future crimes: the America’s Missing: Broadcast Emergency Response (AMBER) Alert—named in Amber’s honor, both to remember her and to protect children in the future. It would harness the power of technology, the media, and community action to spread urgent news when a child’s life was in danger.

It took almost a decade to get every U.S. state to adopt the alert system, but as of Dec. 18, 2025, AMBER Alerts have helped recover more than 1,292 children nationwide—241 of them rescued because of wireless emergency alerts (WEAs).

 

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Though Amber’s life was heartbreakingly short, her legacy has been to save countless lives. Each time an AMBER Alert flashes across a screen or sounds on a phone, her name is carried forward—not just as a reminder of tragedy, but as a symbol of hope, protection, and action.

Janell Rasmussen Administrator, AMBER Alert Training & Technical Assistance Program / Director, National Criminal Justice Training Center
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Amber’s case also underscores fundamental lessons that child protection professionals should consider as they navigate missing child incidents.

Rapid public communication is vital.
Before Amber’s case, police lacked a formal framework for instantly broadcasting information about child abductions to the public.

The AMBER Alert system was created specifically to fill this gap, leveraging radio, TV, and eventually wireless technology to send out critical information like descriptions of the child, suspect, and vehicle.

“Amber’s case was a witnessed abduction—the rarest of all—and there was credible information available about the suspected abductor and his truck,” says Chuck Fleeger, Region 3 Liaison for the AMBER Alert Training & Technical Assistance Program (AATTAP). “There just wasn’t a mechanism then to get that information out quickly and to the widest possible audience.”

AATTAP’s Region 3 spans 10 states, from Louisiana to Nebraska to Arizona. It also encompasses Fleeger’s home state of Texas, where since 2003 he has served as executive director of the AMBER Alert Network Brazos Valley, a non-profit in central Texas that assists with regional AMBER Alert coordination, provides public education, and partners with local law enforcement and other responders in alerting, response, and investigative readiness.

In 2020 Fleeger retired as Assistant Chief of Police with the College Station Police Department, where he served for more than three decades. He now teaches AMBER Alert investigative best practices courses for the AATTAP.

Time is of the essence.
Experts recognized that the first few hours are the most critical in a child abduction case. The AMBER Alert protocol emphasizes speed, ensuring that law enforcement, broadcasters, and transportation agencies react swiftly to reports.

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Long-term cases like Amber Hagerman’s are solvable. Technology continues to evolve and so do peoples’ lives. People will decide to talk for whatever reason when circumstances change.

Chuck Fleeger Region 3 Liaison, AMBER Alert Training & Technical Assistance Program
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Balancing that need for speed with a desire for accuracy can be a struggle for AMBER Alert Coordinators. “Law enforcement wrestles with the desire to verify information is complete and accurate, but then it’s not timely; conversely, you can have timely information but some of it’s not completely accurate. That’s OK. It’s better to get the process going even if an activation package isn’t perfect,” Fleeger says. “We all know how crucial time is, so any moments that can be saved could potentially make the difference in a child’s recovery.”

Successfully navigating such a high-stakes process “takes a combination of continuing education, experience, and good communication with others,” says Fleeger’s colleague Joan Collins, Liaison for AATTAP’s Region 1 (encompassing 11 states in the Northeast, from Maine to West Virginia).

Collins’ career has involved 39 years of work for Rhode Island law enforcement. She spent 28 of those years with the Rhode Island State Police, where she helped audit and train users of the Rhode Island Law Enforcement Telecommunications System (RILETS); was central to increasing the state’s various emergency alerts; managed the state’s sex offender/“Most Wanted” databases; and worked with the state’s Internet Crimes Against Children task force.

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The creation of the AMBER Alert system has become an important public global safety tool for child abductions, and there is ongoing hope for the resolution of Amber Hagerman’s case. The goal is to safely recover an abducted child. The decisions made by AMBER Alert Coordinators are often stressful, made quickly and under pressure, following established protocols and using their best judgment based on the information at hand.

Joan Collins Region 1 Liaison, AMBER Alert Training & Technical Assistance Program
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“Doing this line of work involves being an active listener—of knowing what questions to ask,” she says. Collins now teaches such AATTAP courses as AMBER Alert: To Activate or Not Activate as well as 911 Telecommunicators and Missing & Abducted Children (aka “911 T-MAC”).

Coordination is key.
The AMBER Alert system functions through the seamless cooperation of multiple groups, including law enforcement, broadcasters, transportation agencies, and the media.

Reviews of every alert help to improve the process over time by getting input from these various partners.

Collins recommends that partners include not only those within one’s own law enforcement agency, but also those from surrounding states (“with whom you’re likely to work with more often than not”). “It’s important to connect with your counterparts elsewhere and build relationships with them early so you can act together quickly and successfully,” she says. “It’s always a relief to know others are ready and willing to help out during times of high stress, and they in turn will appreciate your advice and support.”

Protocols must be followed carefully.
For any case—which can potentially become a high-profile one—there is a need for law enforcement to meticulously follow established protocols. This includes the difficult decisions an AMBER Alert Coordinator must make with the limited information available at the time, which may be criticized by the public later.

“With any missing child case, law enforcement should first assume the child is at risk until evidence presents otherwise,” Fleeger says.

He also recommends patrol first responders consider the long-term implications of their efforts, avoiding any pass-the-buck mentality of case stewardship. “Think about the officers dispatched to Amber’s case. They certainly didn’t know when they started their shift that three decades later the case would be unsolved—and how dramatically changed available resources and response models would become.” It’s essential to remember that “the right documentation of information really matters. And if we’re doing good, solid police work from the earliest moments, that work should stand the test of time and hold up well.”

Use targeted, advanced technology.
Modern AMBER Alerts benefit from geotargeting, which focuses alerts on the people most likely to have seen the child. This prevents citizens in a wider area from being desensitized and ignoring alerts.

The public can help.
AMBER Alert’s success is a testament to the power of community vigilance. It allows millions of people to serve as the “eyes and ears” for law enforcement by reporting tips to the authorities. To keep the public from “information burnout” on a case, Fleeger recommends using multiple photos of a missing child at different times. “If someone is scrolling through their feed on social media and see the same photo time and again, they’ll assume they’ve already read that information,” he says. “A new or different photo will make somebody pause and think, ‘I didn’t realize he is still missing.’ The goal is to keep the case a priority in the public’s mind until we can get that person found.”

Don’t assume benign circumstances.
Before the AMBER Alert system, bystanders witnessing a child struggling with an adult may have assumed it was a family dispute or the child misbehaving. Amber’s case highlights the danger of assuming an abduction is a benign event and reinforces the importance of reporting suspicious activity immediately—even if it seems inconsequential.

Collins refers to the barking dog analogy in her teaching. She encourages dispatchers in training to ask questions and gather more information. “For example, is the dog that someone is calling about normally outside barking, or does it rarely bark? This could indicate whether something unusual is occurring. It’s important not to make assumptions, as callers may have relevant information that can be discovered by asking further questions

Stranger abductions are real.
While statistically rare—the National Center for Missing & Exploited Children reports that stranger abductions account for 1% of reported abductions—they are a real danger. Amber’s case serves as a reminder of the vulnerability of children, especially when a predator targets them. According to NCMEC, victims are most often girls, and the average age for attempted abductions is 11 and completed abductions is 14.

Justice is a long process.
Despite the creation of a system that has saved countless lives, Amber’s murder remains unsolved decades later. The lesson is that the fight for justice continues, and the public can still assist by reporting any strange observations. “Long-term cases like Amber Hagerman’s are solvable,” Fleeger says. “Technology continues to evolve and so do peoples’ lives. People will decide to talk for whatever reason when circumstances change. Consider the Austin [Texas] yogurt shop murder case that was recently solved. You just never know.”