TikTok now sharing AMBER Alerts nationwide
TikTok is teaming up with the National Center for Missing & Exploited Children (NCMEC) to bring critical, time-sensitive information directly to people’s “For You” feeds. The goal is to raise awareness of missing children and leverage the power of the U.S. TikTok community to help reunite missing children with their families. The project was piloted in Texas from January to December 2024, when AMBER Alerts were viewed more than 20 million times and contributed to 2.5 million visits to NCMEC’s website. The AMBER Alerts will now reach more than 170 million Americans.