The Brisbane, Australia, City Council started a partnership with the Outdoor Media Association (OMA) to begin posting AMBER Alerts on outdoor signs. The digital signs will post the abducted child’s photo and other information within 30 minutes after an AMBER Alert is issued. “We hope the Brisbane Amber Alerts pilot program will inform how we can build a system to roll out Amber Alerts across Australia,” said Charmaine Moldrich, OMA CEO. The OMA is working with the Out of Home Advertising Association of America and the National Center for Missing & Exploited Children in the United States on the pilot program.
