The Steuben County Sheriff’s Office of New York is warning communities about a disturbing new scam that exploits the AMBER Alert system. Fraudsters are calling residents, posing as official organizations, and requesting sensitive personal identifying information about children—including names, dates of birth, Social Security numbers, and photographs—claiming the data is required for "AMBER Alert purposes." This fraud poses a critical threat to public trust. Law enforcement must proactively remind communities that they will never randomly call to harvest a child's personal details; such requests only occur during active, verified investigations. Anyone receiving these calls should hang up immediately, refuse to share data, and report the incident to local authorities. Protecting the AMBER Alert program's credibility requires rapid, widespread community awareness.