AMBER Advocate Topics Public Awareness & Education AMBER Alert vs. EMA: Helping the public understand the difference

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    Bonnie FerenbachBonnie Ferenbach
    Keymaster

    What is your strategy for helping the public understand the difference between an AMBER Alert and an Endangered Missing Advisory?

    How do you build awareness of the power of each of these alert types, and to reduce confusion by the public between the two?

     

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