Jillian,
I have a ton of information on this subject that I would be happy to share. In California, we use URLs in WEAs. There were many hurdles we had to cross and we tripped a few times getting the process down. We ‘crashed’ our website multiple times before finally working out our current solution. We have found a very notable increase in the number of people who receive actionable information and it has had a direct and positive increase in the amount and timelines of recoveries. Before this new system our estimate, was on average, a few hundred views of our information. On a recent activation, we had over 890K.
Truly, URLs in a WEA have made this a whole new ball game. I would be happy to talk to you about our process. Please let me know the best way to contact you and we can make it happen.
We were trying to make it to The AMBER Alert Conference in April to share what we have done, but were not able to make it happen. I hope we will have some opportunity in the near future to share to a larger audience.
Until then, one on one works great.
Ed Bertola
California Highway Patrol